Next Generation Advertising

Maximize revenue from IP video services and increase customer loyalty

Service providers and content providers need to deliver more value and engagement to clients seeking to reach the multiscreen consumer. CommScope Manifest Delivery Controller (MDC) enables this through innovative targeted advertising. MDC is a market-leading video manifest manipulator—a software solution for server-side dynamic ad insertion, personalization and analytics for ABR IP video. Using the MDC in conjunction with a pre-integrated third-party campaign management system, MDC allows every consumer to receive highly targeted advertisements and a personalized IP video experience.

CommScope MDC enables targeted advertisements and personalized video experiences on IP video services

CommScope solution for IP Ad Insertion

Drive increased profitability of IP Video with personalization and optimization

• Maximize IP Video Revenue
• Accelerate time to market
• Path to Unified IP and Legacy Video Delivery
• Lowest total cost of ownership (TCO)
• Eliminate client dependencies
• Optimize ad delivery to individual viewers through Dynamic and Targeted Ad Insertion
• Insert/replace ads in IP Video (LIVE, VOD, nDVR, TSTV)
• Delivering stunning video quality and personalized video experience, including blackout and alternate content management
• Personalized nDVR and time-shifted TV playback and real-time bandwidth policy enforcement
• Benefit from analytics: rich content usage data to improve inventory and campaign planning
• Client-agnostic Server Side Ad Insertion

CommScope Manifest Delivery Controller (MDC)

• Uses manifest manipulation to target ads in ABR content
• Personalizes channel delivery, including blackout and alternate content management, personalized nDVR and time-shifted TV playback, and real-time bandwidth policy enforcement
• Delivers advanced analytics and reporting

CommScope Professional Services

• Consulting, design, deployment, third-party integration, optimization and managed services to accelerate deployment and optimize operation of the platform
• CommScope ready with the resources, expertise and services experience to deploy Unified Advertising to optimize customers’ ROI and minimize risk

A unified system for traditional QAM & IP-based services for STBs and IP devices

Today, cable service providers typically have parallel systems for IP and traditional set-top advertising, resulting in unnecessary complexity and cost. How can operators more effectively monetize their video content and unify their advertising infrastructure? CommScope’s software-based solution built on cloud-based technologies makes it possible to sell ads, manage campaigns, execute the ad delivery and provide reporting from a single platform. Unified ad processes and video delivery to IP and QAM devices that lowers cost through efficiency, automation and higher resiliency. Our solution leverages the switched digital video platform to allow service providers to capture viewer data and impression measurement of ads on QAM set-tops. CommScope’s advertising solution not only helps service providers migrate from traditional QAM ad insertion to a unified IP and QAM advertising solution, but also leverages a DAA (distributed access architecture) architecture and software-based products to improve set-top targeting and much more flexibility in creating and changing video multiplexes targeted to specific service groups.

The CommScope Dynamic Unified Ad Insertion Solution

Improve targeting of QAM set-tops through software-defined service groups and highly segmented networks

• Invest in IP advertising solutions that also support legacy devices
• A unified advertising solution serves all devices and allows providers to sell ads across their IP and legacy footprint
• More advertising revenue through cross-platform campaigns, household-based targeting and unlocked inventory on previously unmeasured channels
• Ad zone-based advertising across both QAM and IP devices
• Impression-based advertising across both QAM and IP devices
• Single source of video and one set of ads
• Viewership and impression reporting from the MDC for IP delivery and the SDV client for QAM set-top video
• A single campaign management system managing ads across all devices

CommScope Manifest Delivery Controller (MDC)

• The MDC provides ad insertion across all devices using manifest manipulation in ABR video.

CommScope Video Unified Edge

• This converts ABR video to an MPEG-2 transport stream for delivery to QAM set-tops.

CommScope Switched Digital Video (SDV) Solution

• The SDV collects data from the SDV client on set-tops

Unified Campaign Management System

• Enables ad sales across all devices. Ad zones can be dynamically defined to address short-term events or changes in demographics.

Tailored content, targeted advertising

Today’s viewer faces an overwhelming choice, with multiple channels of scheduled content and vast libraries of on-demand programming. With CommScope Personalized Channels, subscribers can create their own channels or let the service provider create personalized channels for them based on AI. Subscribers get scheduled or on-demand content they want from their service provider and/or third parties on their screen of choice. This powerful pre-integrated solution allows providers to quickly launch differentiated, personal video services to their subscribers, driving engagement and loyalty.

Deliver custom targeted content to any device

Drive increased profitability of IP Video with personalization and optimization

• Personalized channels – with targeted advertising - available across a multitude of devices
• More Advertising revenue and success through targeting
• Higher viewership & subscription rates
• Reduced Subscriber churn
• Turnkey package, minimal integration, flexible integration
• Supports all major devices (HLS, DASH, MPEG2) Build closer relationships with viewers
• Offer local content curation with pinpoint advertising to subscribers
• User-configurable channels with news and local interest feed
• Linear video / branded streams containing content for specific subscribers
• Can be differentiated by Market/Nation/Language, Distribution Channel and MVPD
• Includes VOD Library Content as well as switch to/from main broadcast Linear/Live broadcasts
• Can be integrated with Recommendation Engine of choice and Playout Scheduling Systems